Every organisation is unique and no two marketing challenges are exactly the same, so at the outset I’ll work closely with you to understand what’s required, agree the right path to achieving it, and determine my level of input at each stage. We’ll build a clear process that typically follows this broad framework (although not every step may be necessary).

Discovery

Through in-depth conversations an information exchange I’ll ensure that I understand your challenges, your market, your audiences, your business strategy and your marketing landscape. Discovery might include deep dive reviews of existing materials, data, competitor insight and positioning, and will enable us to establish a baseline and set clear objectives.

Reporting & Recommendations

I’ll provide clear, structured recommendations that outline the strengths of the current strategy, opportunities for growth and transformation, and tactics for mitigating potential threats and weakness. Expect objective guidance, with space for collaboration and iteration.

Strategy Development

I’ll work with the right stakeholders across your organisation to develop or enhance a clear and practical marketing strategy that is aligned to wider business strategy and meets SMART objectives. Every recommendation is measurable, realistic and designed to deliver return on investment.

Best Practice

I can work hand in hand marketing leaders and the wider marketing function to ensure that processes are optimised and the team is set up to perform at its absolute best. This might range from managing agency and supplier relationships to implementing AI road maps.

Implementation

I can mentor marketing leadership, select and brief agencies, provide fractional CMO support or work with the team on an advisory basis as strategy is turned into action. I’ll ensure you are able to continuously monitor performance, track key metrics, and make adjustments as needed to ensure that the strategy is achieving its goals.