Hello there.
I partner with businesses to transform marketing and business strategy.
I’ve spent 20 years working at the heart of both global players and challenger brands, driving growth by blending the art of outstanding creative strategy with the science of data-driven marketing execution.
While my roots lie in marketing and communications, my career has evolved to encompass broader transformation and strategic leadership, giving me a unique perspective as an executive team member, a B2B marketing expert and a hands-on change driver.
I’ll provide fresh insight and perspective on your commercial landscape, delivered with a practical, no-nonsense partnership approach; whether you need to find a creative edge, navigate change, transform your processes or develop your people, I can help you move forward at speed and create a marketing ecosystem that fuels business growth.
If the following challenges are familiar, I’m the right partner:
Your business is undergoing significant change
You've grown through sales effort and a great product but you’ve reached a plateau or need to go faster
You’re evolving commercial structure, strategy and operations
Your market and customers have changed, outgrowing your tactics
Your marketing or commercial team is stretched and reactive
You’re a commercial leader who needs to prove the value of marketing
My clients are typically:
Ambitious small and mid-sized B2B companies who are scaling up
Businesses of all sizes that are growing fast and/or navigating rapid change
Start up businesses seeking to nail their value proposition and brand
Commercial teams seeking to enhance their skills, processes and credentials
Who I work with
Why work with me?
Outcome focused
I understand the pressure to deliver results against tight deadlines and big targets. I’ll work as an extended member of your team, giving practical guidance and support that will ensure the business knows the value marketing delivers.
Adaptable
I’m as comfortable getting my hands dirty at the heart of a creative project as I am at the boardroom table, and I’ll make sure I adapt to your ways of working. I’m able to collaborate and add value at all levels of your organisation.
Outside-inside perspective
Twenty years inside businesses has given me a deep understanding the pressures, strategies and goals they juggle. That experience enables me to build trusted relationships with executive leadership, investors, agencies and marketing teams of all disciplines.
Proven results
A track record of driving double digit revenue and sales growth through astute commercial leadership
Member of an executive team that grew EBITDA from 2% to 11% in 3 years
Leader and mentor of engaged, high-performing teams with employee engagement at 70+ and manager satisfaction at 90%
Budget ownership of £17million with increased return on investment YOY
Spearheaded brand launches and integrations leading to third in market awareness within two years of launch
Implemented AI tools and enhanced processes to improve speed to market and reduce content creation costs by 34%
Specialisms
My breadth of experience enables me to operate in all areas of marketing strategy and operations, taking a flexible and collaborative approach, with particular depth in the following areas.
Brand and creative strategies
Define or refresh brand strategy and positioning in your market
Articulate brand purpose, values, tone of voice and visual identity
Build an innovative creative strategy, from agency selection to content planning
Corporate communications
Review internal and external messaging to deliver impact
Align corporate narrative with brand and business goals
Evolve crisis, change, or transformation comms strategy and delivery
Value proposition development
Clarify your customer offer to stand out in a crowded market
Develop messaging frameworks and narratives that resonate and convert
Co-create propositions with customers, business leaders and marketing teams
Go to market strategy & process
Accelerate go to market processes, leveraging technology and innovation to drive efficiency
Identify audience segments, channels, positioning strategies and ROI measures
Launch new products or services with clarity and impact, from NPD to sales enablement
Marketing leadership and organisational design
Steer leadership and marketing teams through change and transformation
Evolve into a strategic marketing function that sits at the heart of business strategy
Advise on marketing structure, team design, and capability, nurture and coach leaders
“Jeannie is one of the most remarkable leaders I have ever worked with. Her primary gift is to take an incredibly complex and all-encompassing challenge and goal and break it down into its component parts. By doing this, Jeannie can unite a team (and company) behind a clear vision and strategy.”
Benjamin Western, Founder of Showing Up and Showing Up Foundation
Testimonials
"There are very few consultants who possess an optimal blend of strategic mindset and attention to detail. She will deliver value with no politics and no nonsense. If you are lucky enough to partner with anyone with these attributes it makes delivering on strategy far easier for everyone involved."
Paddy Rogers, Founder of Maxwell Rogers Agency
Get in touch
Drop me a note or schedule a call with with me to discuss your strategy, project or business problem. I’m extremely flexible in terms of scale and scope of requirement.
